I wanted to look deeper into the users who would be using my scheduling system. I began to create a user journey map. A user journey outlines the key stages and interactions a user experiences while engaging with a product or service. It typically highlights the user's goals, actions, emotions, and pain points at each stage of their journey.
My goal is to make the app easy to use and to promote it so that many hospital staff will use it. By doing both, the app can best help staff and make the hospital work better.
<aside> <img src="/icons/map-pin-alternate_lightgray.svg" alt="/icons/map-pin-alternate_lightgray.svg" width="40px" /> View the full journey map here:
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Making a user journey graph gave me a picture of how staff find using the system. I could see their ups and downs, and understand any problems they face. This helped me see the whole process, from start to finish, even before the app was made.
This graph helped me see things from the user's point of view, which let me feel what they feel and see where we can make things better. The user journey graph is like a map for making the app, helping me through the design and making stages while keeping the user's needs in mind. It gave me a clear idea of what we want to achieve, making sure the final app meets the staff's needs.
I understand that it's crucial to advertise my app inside the hospital. Even though it's only for hospital use, all staff members to know and use it for it to work well. To do this, I thought of different ways to spread the word about the app. Using emails, newsletters, posters, and even live demos or training. This way everyone will know about the app, its helpful features and how it can make their work easier every day.
After focusing on what my brief was going to be I decided to create three user personas and empathy maps on who my target audience would be for my digital scheduling app.
Doctors have an important job in healthcare, with a big responsibility for patient's lives and health. Dr. Alex, like many other doctors, finds it hard to manage time and feels overworked because of his demanding job.
Dr. Alex's days are busy. She diagnoses patients, prescribes treatments, goes to meetings, and keeps up with new medical knowledge. However, it's getting more and more difficult to take care of her patients and herself at the same time.
User Persona
Empathy Map