First, I learned about the language and culture of the medical community. I looked up terms and phrases that only medical professionals would know. This helped me understand how they talk and see how these terms could be used in a name that would be friendly and familiar to potential users.
during brainstorming I wrote down all my thoughts, no matter how early or rough. This wasn't about picking or judging ideas but about coming up with as many as possible. I thought about mixing medical words with words that mean a group or shared place, like 'MediLink', 'Careconnect'. I looked at each idea to see if it showed both a medical setting and a feeling of community.
After thinking about many ideas and testing out different names, I chose "Kin.”
"Kin" means family and close ties, showing the idea of a caring and close community. This name shows the app's goal to create a safe and private network for all medical professionals. Here, they can feel like part of a big family committed to health care. "Kin" suggests a place where users can share ideas, help each other, and work together. This is all within a space that understands and focuses on their special needs and experiences.
I chose this typeface called “Outfit”. The reasoning for choosing it is because it is very versatile, it has many options of weights which will be good in the long run when I am creating my digital health app.
I used Figma to find shapes that represent medical ideas. Since the app is called "Kin," I added a design that clearly shows it's a medical app. This helps show what the app is for. Below you will see how I experimented with many different shapes and elements to finally come to the finalised design.
Step 1: Experimenting with different ways I could play with type.
Step 2: Using rectangles to play with letters.
Step 3: Connecting the shape to the typeface.
Step 4: Creating symbolism using shapes to create a butterfly
Step 5: Playing with the tightness of typeface spacing
Step 6: Creating a detailed butterfly using medical colours and shapes.