What is a brand guideline?
A brand guideline is a document that outlines the rules and guidelines for the use of a company’s brand identity. It is designed to make sure that the brand is presented consistently on all media.
Usually a brand guideline will Include:
It also goes over the tone of voice, values and mission statement.
At this stage in my banking app project I knew my brands identity so I began writing down areas that I thought was most important to follow when I eventually create my brand guidelines.
Next, I focused in on researching how big brands layout their brand guidelines.
I really liked the use of colour and overall layout of these guidelines I found on dribble. Large typeface hierarchy and the use of layout is also something that inspires me to add to my own brand guidelines.
Things that needed adjustments
This is going to be a long section as many things frustrated me with rand guidelines, for some reason my brain thought it was a difficult task to complete and I’ve been working on my brand guidelines right up until submission. I began thinking it should be a graphic design type of document instead of focusing on the information. Daniel explained to me its a instruction manual for your brand so it doesn’t need to be crowded with unneeded shapes and design.
Old version
New version
Finalising my guidelines