To begin class we used Miro as a voting system, each classmate had to vote for their favourite name using sticky notes which were labeled 1st, 2nd, and 3rd. My class mates chose the name Flexa as their 1st favourite name which I was surprised about as it was one of my least favourite yet the audience were drawn towards it.

Letterforms

Letterforms refer to the visual shape and style of individual letters in a particular typeface or handwriting style. Each letterform is unique and can be identified by its distinctive characteristics, such as the size, shape, and stroke weight.

We also talked about the history of letterforms:

Egyptian

One of the key features of Egyptian letterforms is their heavy, bold appearance. The letters have thick, rectangular serifs that are often the same width as the letter strokes themselves. The letterforms are also very simple and geometric, with minimal curves or embellishments.

Roman

Roman letterform refers to a style of lettering that is based on the ancient Roman alphabet. It is characterised by simple, clean lines, and relatively uniform stroke widths. The letters are typically upright, with minimal or no slant, and have serifs, which are small decorative elements that are attached to the end of strokes.

Religious text

in the Christian tradition, the Gothic script was commonly used in the Middle Ages for handwritten Bibles and other religious texts. This style is characterised by its tall, narrow letterforms, pointed serifs, and ornate flourishes. Later, the Roman alphabet became more prevalent, and it was used to print Bibles and other religious texts.

Printing Press

In movable type printing, individual letters are cast in metal and arranged to form words and sentences. The letterforms used in the printing process needed to be precise, consistent, and easy to read. To achieve this, many printing press letterforms were designed with a clean, legible style and with minimal ornamentation.

Why Fonts & Type Matters

Tone of voice in type refers to the emotional quality or personality that a particular typeface or typographic design conveys to the reader. Just as the tone of voice in spoken or written language can be playful, formal, friendly, or serious, the tone of voice in type can also communicate a wide range of emotions and personalities.

The choice of typeface, font size, line spacing, and other typographic elements can all influence the tone of voice in a particular design. For example, a large, bold sans-serif typeface might convey a sense of confidence and modernity, while a small, delicate serif typeface might suggest elegance and refinement.

In todays class we were given a random type face from a hat, I got Minion. We had to create a User Persona on the type face we got. I thought this was a great way to take us out of our comfort zones as I usually would never of chose a serif type face. The first thing I researched was how the font looked. At first I thought it was a old typeface like New Times Roman but was surprised when I seen it was created in 1990 which to me doesn’t feel ancient. As seen below this is how I felt Minion looked as a person. A millennial that enjoys reading. Overall I found this a fun interesting task and it was good to see how other classmates portrayed their typeface.