For my launch strategy, I wanted to show how Memori could exist as more than just an app. I created a range of mockups, including phone screens, social media posts, advertising campaigns, merchandise and a Mockup of what the memory box could potentially look like.
The phone mockups helped realistically present the app, while the advertising and social media designs showed how Memori could be promoted. I also created merch mockups, such as tote bags and tags, to make the brand feel more tangible and developed.
Click the link below to view my launch strategy mockups:
https://embed.figma.com/design/tpRRgDpQK8iyB2tOKQZV3R/printed-material?node-id=163-992&t=M6oCcbuo0dZXeVmi-1&embed-host=notion&footer=false&theme=system
Overall, this helped me show Memori as a full brand with a clear personality and visual identity, rather than just a digital product.