Creating the Pitch

When I created the pitch, I chose a fun, lighthearted style. While ongoing user research may influence the overall tone of my project, I see this as a strong starting point for the visual direction. To mimic a real memory box, I used a scrappy style for the presentation and included a few childhood photos of myself to evoke a nostalgic feel.

Written Proposal

Creating the blueprint vision

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Results of my Pitch

During the week of pitches, I experienced a bereavement in my family. When I was presenting my pitch, I was triggered when I had to say certain words out loud, which made me emotional. I tried my best to keep it together, but it was extremely difficult, as my app is very empathy-focused. I had a short break and then pulled myself together a few minutes later and finished my pitch. It was very embarrassing for me, but it also showed how powerful my idea is in connecting with real human emotions. This gives me a sense of excitement about what my project could do for someone dealing with loss.

If I could do things differently i would try not to look at the screen as I was speaking. I feel my emotion was valid and it shows how passionate I am about this project.