I began to watch this Ted Talk video spoken by David JP Phillips ****about the power of storytelling.


https://youtu.be/Nj-hdQMa3uA?si=8MsNEQMZamONWfYb

In the talk Phillips talks about why our brains like stories. He says that telling stories is both an art and a science. It can help us communicate better, be more persuasive, and teach effectively. If we tell stories in a way that fits with how our brains work, we can grab people's attention. This makes the information stick and have a bigger impact.

Phillips gives useful tips for storytelling. He recommends using the typical story structure to keep listeners interested, using colourful language to create mental pictures, and putting stories at certain points in presentations to help the audience remember. He stresses that being real and emotionally honest is key to making a strong story connection.


Reflection

I learned from this talk how using stories can make presentations more engaging and memorable. It showed me how to connect with listeners' feelings to keep them interested. It emphasised the power of starting with 'why' in a story. This can touch people more deeply because it aligns with their beliefs and emotions. This knowledge has changed how I communicate. I now use storytelling to connect better with my audience and create emotional responses. I'm inspired to try different storytelling techniques and see how they improve understanding and interaction.