Today we looked at the importance of typography. Without it the world wouldn't be the same it is used everyday in our world. I firstly went ahead and researched about a few inspirational typographers Wolfgang Weingart and Jan Tschichold.
Wolfgang was a graphic designer and typographer he is mostly known for his Swiss Punk typeface created in the 1970s. Weingarts work is extremely chaotic he used different type weight and diagonal typography. He was known to create posters by layering images that he had photographed on top of each other. One of his most famous posters was created by tissues and photocopying different shapes and textures. He was a revolutionary designer for his time.
Jan was ahead of his time in his way of designing. He was a trained calligrapher and understood the fundamentals of typography. He was a leader in the modernist movement in Berlin and made sure to contribute Bauhaus into his designs. He pushed the idea of New Typography using sans serif and horizontal typography, a true modernist.
At the beginning of class we used the website https://type.method.ac to understand the importance of kerning. We looked at how every designer will use tracking and kerning on a daily basis in their work and how they are some of the many fundamentals in the design world.
Paul brought in a lot of his old letraset typefaces and let us experiment with different styles. I chose this gothic styled font as it reminds me of Lord Of The Rings and I personally think this style of typography looks majestic and beautiful. I decided to write my name and my birth year to show how ancient I am. I took kerning into consideration and tried my hardest to make my lettering the same space, it may not be perfect but its something I’m slowly learning.
Next we looked at Dieter Rams ten principles of good design had to choose one and create it on a grid aligned. I also used the Fibonacci sequence for this exercise to make things less complicated. This was the first time I’ve used a grid to structure my design and I really liked the outcome. The use of a grid may be used for balance, helping align your design or even to achieve diagonal typography. I decided to make the three a little bit rotated to create dimension.
This was also another project we worked on in class the purpose was to show the different use of a letter and how it can be contributed into a form of visual art. I decided to scale the B up on four slides so it would bleed into each slide. Making the letter larger so its almost unidentifiable can be a great way to emphasis your work and think out of the box. This exercise shows how a type face can be morphed, many designers use this type of design in there work today as its a ingeniousness way of thinking.
In this exercise we had to create a completely type based design for the band ‘The 1975’ using different fonts throughout. I decided to use a font called League Spartan which was the closet font I could find to the 1975s original band typography. I then used League Gothic for the information section as its long, bold and most importantly fits ‘The 1975’ aesthetic. I decided to add lines around the border to give the poster structure and to highlight the quote.
For this exercise we had to pick a font and letter and create a visual reconstruction of the type. I decided to give my design a dispersing appearance which reminds me of Windows 98. I used rectangles in Figma to add in white or black squares to give it a pixel look.