Preparing for the pitch

One of the main reminders from class was that our ****pitch only needs to be short and focused. We have five minutes so the point is not to explain absolutely everything but to communicate the project in a way that feels clear, confident and easy to follow.

The presentation will be in 16:9 format and also bring a PDF version as backup. In terms of branding, it does not need to be fully resolved yet, but it is important to have at least a direction in mind so the project already feels considered.

Building a stronger pitch

The main parts to focus on:

• the overall vision
• the problem being addressed
• evidence or validation behind it
• the possible solution

Begin with an introduction, then quickly draw attention to the opportunity or issue, explain how the design responds to it, and finish by showing why it matters. That last part is especially important, because it is where the value of the project becomes clear.

Proposal document for next week

The document needs to include:

• a clear explanation of the problem
• some background and context
• the main aims and intended outcomes
• the methods I plan to use
• an expected timeline

The problem statement should be easy to understand and grounded in the context of the project, rather than sounding too long.

The branding process

The five stages within branding: