Why do we need one?
- We need a brand to make a product or project recognisable
- It helps people identify what it is and who it is for
- A brand helps connect with the target audience
- It sets the overall theme for the component library
- It shapes the tone, communication and overall visual direction
- Branding affects both digital and physical experiences
The branding process
- conducting research
- clarifying strategy
- designing identity
- creating touchpoints
- managing assets
Useful references
- Designing Brand Identity: Alina Wheeler
- Marks of Excellence
- logo book by Michael Evamy
What makes up a brand