Final document should be around 44 pages total, including the cover

Main sections should include:

• Design system / brand guidelines
• Strategy
• Project report and reflection

Include around 1000 words reflecting on how the project developed

The document should explain what the project is, why it was chosen, and what was created

Structure

Suggested structure:

• introduction
• project overview and rationale
• strengths and weaknesses
• challenges faced
• technologies used
• conclusion
• Start by presenting the strongest parts of the project first
• A key part of the submission is showing how the product would be launched
• Think about both online and offline promotion and support
• Consider all touchpoints where users interact with the product or brand

Important questions to answer:

• who is it for?
• how will users access it?
• is it public-facing?

Launch considerations

Think across pre launch, launch and post launch

• Possible launch considerations include:
  • teaser campaigns
  • social media
  • app stores
  • launch website
  • events
  • collaborators
  • funding
  • merchandise
  • environmental considerations
  • project-specific interventions
• It may be useful to create a service blueprint
• Include ways you would measure success
• Practical reminders:
  • use the same InDesign file as the dissertation
  • check the specification on Blackboard
  • printed images should be 300dpi and CMYK
  • printing will go through Northside