Haven’t caught up with notion, click for brand development so far:

https://www.figma.com/design/4hB4QsP4H8QGZwLYKDWFtK/Major-Project-Brand?node-id=29-13&t=Kc98TiVY43W41UYO-1

Brand Name

Core Values

Colour

Typeface

Tone & Personality

Logo & Wordmark

Creating Illustrations

Physical & Digital Alignment

Materials & Craft